The health of our oceans is a serious topic with many committed and dedicated people working hard to raise awareness and inspire action. Several of the ocean conservation organizations I have mentioned here in my blog are skilled at taking advantage of the power of the social web to get their messages out and create change. They tweet, blog, have facebook pages and websites. They provide helpful links and tools to help readers get involved. They use powerful images and video to help tell their stories. They understand their audience, make friends, write often, and share what they know. They seek collaboration and invite their readers to become part of their community and contribute to the ongoing dialog.
The social web is indeed a powerful tool. One organization in particular, Oceana, is doing a great job of using social media to it's fullest extent. The latest topic in BGI's social web for social change course looks to the power that fun can bring when working on creating social change. Fun is a powerful emotion that has the ability to engage people in ways that other forms of communication do not. Some great examples of fun creating change can be seen at the fun theory web site.
With a prompt to incorporate fun into my "beat blog" I went in search of an example that I could share. I found one courtesy of the folks at Oceana. Enjoy!